I really really liked Syrup. I finished in only 3 days, but it wasn't as long as the 294 pages would lead you to believe what with huge margins and so many stylized paragraph headers. Maxx Barry's style of corporate humor started here, and backstabbing, and is it romance is it not, kept it moving. I never thought advertising could be anything but soul crushing. He even did a great job at portraying the nerds in editing, and the artists in film.

After reading Syrup I tried watching the movie but I turned it off not even half-way as it was so bad. Maybe having it not be Coke in the film made that much different? It just seemed weak sauce. So read this one and keep the DVD on the shelf.