Syrup

A Novel

Hardcover, 294 pages

English language

Published Oct. 15, 1999 by Viking.

ISBN:
978-0-670-88640-1
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When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things--and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him. This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first--before the other guy has you for lunch.

10 editions

reviewed Syrup: A Novel by Max Barry

Way better than the movie

I really really liked Syrup. I finished in only 3 days, but it wasn't as long as the 294 pages would lead you to believe what with huge margins and so many stylized paragraph headers. Maxx Barry's style of corporate humor started here, and backstabbing, and is it romance is it not, kept it moving. I never thought advertising could be anything but soul crushing. He even did a great job at portraying the nerds in editing, and the artists in film.

After reading Syrup I tried watching the movie but I turned it off not even half-way as it was so bad. Maybe having it not be Coke in the film made that much different? It just seemed weak sauce. So read this one and keep the DVD on the shelf.

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Subjects

  • Coca-Cola Company -- Marketing -- Fiction