"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has …
Under the regime of surveillance capitalism, the corporation's scientists are not recruited to solve world hunger or eliminate carbon-based fuels. Instead, their genius is meant to storm the gates of human experience, transforming it into data and translating it into a new market colossus that creates wealth by predicting, influencing, and controlling human behavior.
— The Age of Surveillance Capitalism by Shoshana Zuboff (22%)