"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has …
Push and pull, suggest, nudge, cajole, shame, seduce: Google wants to be your copilot for life itself. Each human response to each commercial prompt yields more data to refine into better prediction products. (..). The stakes are high in this market frontier, where unpredictable behavior is the equivalent of lost revenue.
— The Age of Surveillance Capitalism by Shoshana Zuboff (18%)