"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has …
As competition intensifies, surveillance capitalists learn that extracting human experience is not enough. (..). New automated protocols are designed to influence and modify our behaviour at scale as the means of production is subordinated to a new and more complex means of behaviour modification.
— The Age of Surveillance Capitalism by Shoshana Zuboff (Page 2)